The Supreme Court on March 3, 2013 issued an interim order in the name of the government, asking it not to implement the new directives it brought as one-door advertisement directives.
A single bench of SC Justice Girish Chandra Lal issued the order after initial hearing and summoned government authorities to attend a hearing on the case on March 13.
The government had endorsed the directives that were to come into effect from March 14.
A group of seven advertising agencies had demanded the SC order that would scrap the directives, reasoning that government issued the directive against Public Procurement Act and Good Governance Act 2007.
In this regard, freedom1 Forum holds the opinion that the one-door advertisement directive the government brought seems good in the surface-level but it is practically cumbersome, and prone to non-implementation. It is against the Public Procurement Act too.
Similarly, it aims at administrative control to the advertisement and raises the threat of political misuse.
Therefore, the Court order is a positive step on this.